Program

9.30-9.45

Opening speech of the organizer
Pál Rókusfalvy, co-organizer of the conference

9.45-10.00

Opening speech
Ministry of Agriculture

10.00-10.25

Topicalities in wine-law and wine-marketing
Zsolt Feldman LL.D., first secretary, Ministry of Agriculture

10.25-10.45

Wine - socity - marketing
Ottó Légli, chairman, National Council of the Wine Communities

10.45-11.20

Coffee Break

11.20-11.40

The present and future of remote sensing device systems in the vineyards
Tamás Tomor LL.D., senior research fellow, director, University of Debrecen

11.40-12.05

Biological bases – Adaptation to the changing world
Ákos Molnár, Chairman, Hungarian Vine-Propagation Association

12.05-12.30

Monitoring system at Csányi Winery
Roland Nagy, Viticultural Expert, Csányi Winery

12.30-13.40

Lunch Break

13.40-14.00

Innovation by going back to the roots
Nikolaus Moser, owner, Sepp Moser Winery

14.00-14.20

Wine marketing and tourism, standardized communication and brand management
Áron Szabó, Director of hotel trade at Hungarian Tourism agency

14.20-14.40

Social media analysis and efficient market research in the service of the Hungarian wine
István Oláh, operative director, D-Tag Analytics Zrt.

14.40-15.00

Mád: Profit and romanticism – the owner’s dilemmas
Károly Kovács, Owner, Mad Wine Winery

15.00-15.20

Coffee Break

15.20-15.40

Innovation in closing
Edina Kiss, Product Line Manager, Vinventions

15.40-16.40

Wine marketing Roundtable:
The strength in the education of costumers

Participants:

• Ágnes Bárczi-Elek, Purchasing Director, Auchan Hungary
• Csaba Harmath, Expert in gastronomy, teacher of WineCollege
• Zsolt Unger, marketing expert, Unger and Partners
• András Wolf, chef, New York Cafe and Salon Restaurant

Moderator: Pál Rókusfalvy

Organization is in progress - we hold the right of changing the program. We’re uploading the following Hungarian and international presenters continuously.